“In mass society theory, the idea is that media is a dangerous drug, or a killing force that directly and immediately penetrates a person’s system, is summed up in the hypodermic needle theory.”
I really like to speak about this theory why? I am fan of theories which related to the world war one or two well let’s talk about this theory the world of communications is fraught with theories some of these theories are widely accepted and will continue to be so for the foreseeable future. Others, like the Hypodermic Theory of Mass Communication, have been largely relegated to obsolescence. This essay will explore the history, concepts and times of Hypodermic Theory as well as explore some of the changing factors that led to its decline in this essay I am tries to make it clear the hypodermic needle theory.
The initial origins of Hypodermic Theory are largely unknown, and research on the theory's founder is hampered by the generality that surrounded media analysis in the early decades of the 20th century. Hypodermic Theory also known as "Magic Bullet Theory" and "Hypodermic Needle Theory" seems to have arisen out of the glut of propaganda and other persuasive films made public in the years immediately after World War I (like Britain and French) and in the several years leading up to World War II (like Russia , Germany, America and Britain) Although according to my research the original theorist Harold Lasswell may have refined and introduced Hypodermic Theory in his 1927 book "Propaganda Technique in the World War."(Its little tricky because some of sources tell you in 1920 and some of the 1927 but I think the 1927 is correct) As media trends changed, however and the understanding of broadcast effects matured, the communications industry largely moved away from Hypodermic Theory in favour of belief in a more dynamic and intelligent audience the characteristic premise of Hypodermic theory is that communication, like a hypodermic needle, injects a message directly into a receiver. The receiver will then wholly accept the message and respond in a predictable pattern it’s really simple this theory like the sun and sun flowers I mean when sun is moved the sun flower chase the sun well mean the leaders guide for and all people accept the leaders thinking or leader’s idea without any question and thinking although its exact origin remains unknown, Hypodermic Theory appears to have risen to prominence in the 1920. It enjoyed nearly full acceptance during the 1930 and 1940 before being largely discredited by advanced theorists in the 1950.
Despite its questionable validity, Hypodermic Theory was applied liberally across the lead-up to World War II. Perhaps one of the most famous applications of the theory, the Nazi propaganda film "Triumph of the Will" is still studied by communications students and professors alike for its mesmerizing call to dutiful service and the documentary is the best at all until now in lots of university the professors and lectures speak and learn this techniques to student I see this documentary its really influence the audience the first time when I saw that I understood the powerful message. Another famous application of the theory came during the 1938 broadcast of War of the Worlds as listeners believed the story they were hearing, their ensuing panic and disparity seemed to reinforce the concepts of Hypodermic theory During the early years of mass broadcast, and even through the 1940 Hypodermic theory appeared to hold true. Certainly the propaganda displayed by all sides during and immediately before World War II seemed to reinforce the theory, persuading receivers of messages to follow an intended pattern of compliance and support. As the war passed and studies of communication proceeded into more advanced fields, Hypodermic Theory became largely discredited. One of the larger contributions to the downfall of Hypodermic theory was research conducted by Marshall McLuhan his theories about "the medium is the message" and other communication concepts opened the door to an advanced understanding of a learning, growing and changing media market.
In the other word the hypodermic needle theory of mass communication is the notion that media messages are somehow shot into us. Sometimes it's called the bullet theory, sometimes the hypodermic theory, and they somehow affect us in some way that we have no control over. If I shoot some particular medicine in your arm, it's going to affect you in some way. There may be interactions, but a certain number most people are going to be affected in pretty consistent ways depending on what chemicals you put in them. And from the earliest days of mass communication there have been concerns that the media operate like a hypodermic needle. The message is injected into us it's shot into us, and we have no control. We are completely at its mercy. It takes us over, it tells us what to do, and it controls us. And people often point to the hypodermic needle theory as a way to dismiss research on media and say, well, of course, that's silly. It doesn't affect people that way. If media violence affected people that way, then we wouldn't need research because we'd all be dead because everybody would be so affected by seeing all this mayhem and murder every single night. People would respond by going and shooting their next door neighbor. We don't do that so the hypodermic needle theory in some ways was created as a kind of straw issue by people who try to dismiss the entire field of media affects research. We're often presented with that when we learn about mass communication research, but if you actually go back decades and decades in research, you will never find any actual researchers that believed it. No researcher ever said, I am working on the hypodermic theory model. In fact, it's a way to critique research. It's a way to oversimplify the views of the public. The way media messages affect us are much more complex and much more subtle than that for example TRIUMPH OF THE WILL for Nazi Germany
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